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What is Sterling Silver Silver is a precious
metal and much like gold it is too fine to be made in a 100%
form. To make it durable for jewerly, pure silver (999 fineness)
is often alloyed with small quantities of copper (7.5%), thus
comes sterling silver (92.5% or .925). Copper is added to
strengthen the silver and make it durable to be use as a
decorative or in fashionable jewerly.
Retaining the finish and value of your
jewellery is quite easy. It's simply a matter of knowing what
and what not to do! Listed here are tips on how to take care of
your precious jewels, what to avoid, how to clean jewellery and
much more……!!

Maintaining your gem's colourful sparkle!
– Gemstone Jewellery
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The best single piece of advise we can give
you is to wipe your precious stone jewellery with a clean,
soft damp cloth after wearing. This little habit will ensure
that your jewellery is always looking its best.
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When your gemstone jewellery is not being
worn, storage in a soft pouch is recommended.
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There are some things to avoid. Salt water
and harsh chemicals such as chlorine bleach or detergents can
cause damage. The chemicals erode the finish and polish of the
gems leaving them dull. Hairspray, perfume and perspiration
can also cause dullness if not regularly cleaned off.
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Because gemstones differ so much, so do
their cleaning procedures. It really is best to have your
Showcase jeweller advise you on them individually. We can also
check its condition and advise you of any repairs that may be
necessary to restore its full beauty and value. It's certainly
the safest way to ensure you retain the value and sparkle of
your treasured pieces.

Keeping silver bright and shiny. – Silver
Jewellery
As with most precious metals, in time silver
will oxidize. Properly maintained silver actually improves with
age. It develops a lush patina when treated well.
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Simply clean with a mild soap and water
solution. Pat dry with a soft cloth. If dirt is more stubborn
a silver cleaner is appropriate. But don't rub silver with
anything other than a polishing cloth or fine piece of felt.
Tissue paper or paper towels will cause scratches.
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Like other jewellery, avoid wearing silver
in chlorinated water as this will discolour it.
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Store your silver jewellery in a cool, dry,
dark place. A tarnish preventative bag is a good idea, or
wrapped individually in plastic pouches, a soft piece of felt
or cloth.
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As air and light cause silver to tarnish,
the less of them the better when stored.

Pearls
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Keep hairspray and perfume away from your
pearls, this can permanently damage the coating on your
precious beads. After applying hairspray and perfume wait a
few minutes for it to dry completely before putting on your
pearls.
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Don't store pearls in plastic bags, always
store in the box or silk pouch that they should be supplied
with.

Beads
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If you have beaded necklaces such as
gemstone, or pearls, store them flat, preferably in a silk
pouch. If the string breaks, let a professional jeweller
restring them for you. If you are considering buying expensive
beaded jewellery look for beads are a knotted between each
bead, so that if the string breaks you won't loose so many
beads!

Fashion Jewellery
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Gold or Silver plated items can vary
considerably in quality. To be called Gold Plated, jewellery
only needs to be coated in gold up to 1 micron. Better made
products are usually coated upto 3 microns. Because precious
metals are only coated onto base metal, the care instructions
given above are even more relevant.
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We would also personally advise you not to
wear "fashion" jewellery on a day to day basis, but rather for
"special occassions" - that way you'll enjoy them for much
longer!

Protection
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Always protect your jewellery from sharp
blows, scratching, chemicals, sunlight and heat/cold. Ideally,
store your jewellery in a soft lined box or pouch.
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Try to keep pieces apart, so that they
don't rub together or tangle up.
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Wear jewellery for appropriate tasks, avoid
wearing rings when cleaning, gardening or performing sports
activities.
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Don't let your jewellery come into contact
with nail polish removers, perfume and hairspray
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Clean your jewellery regularly, use a
professional jewellery cleaning product (always read the
manufacturers instructions)
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When washing your hands (away from home) -
don't place your rings on the wash basin - remove them and
place them onto your necklace or place in a pouch in your
handbag/purse
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Never go swimming in your jewellery,
chlorine in swimming pools can cause damage
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